About

Built by an operator

This is a tool for founders and CEOs of growing companies. You've started to feel frustrations or signals that growth is starting to hit barriers. Decisions take longer. Energy is uneven. The team is busy but momentum isn't matching the effort.

Anne Mette Frejsel, Founder of Ad Astra Consult

I've spent years working with founders and leadership teams — inside companies both large and small, alongside boards, and in the rooms where the hard calls get made.

What I often see is companies where growth has quietly created complexity that the organisation wasn't set up to handle. A persistent feeling that things were harder than they need to be.

I built this tool because most founders I talk to already know something has shifted, they just haven't had a clean way to name it.

Ad Astra works with founders and CEOs on the structural and organisational challenges that come with growth. The parts that determine whether the company can actually execute on growth.

If something in the check resonated, I'm happy to have a conversation about it.

Want an outside perspective on your specific situation?